March 25, 2015 08:00 AM
By Greg Baxter, Managing Director, Citi Global Head of Digital Strategy
This year was the fourth time I’ve had the opportunity to participate as a member of the Citi Delegation to the Mobile World Congress (MWC) event in Barcelona. MWC is by far the largest telecommunications industry event and over the past decade it has morphed from an industry trade-show to a global showcase on the impact of mobility and how digital technologies are reshaping our lives. MWC included more than 90,000 attendees and 2,000 exhibitors giving Citi a great opportunity to interact with key customers, learn about new and exciting technologies and meet with current and potential partners and vendors.
The Citi delegation included a cross-section of Citi with more than 30 participants representing nearly every geography and many lines of business, including Treasury and Trade Solutions, Investment Banking, Operations & Technology, Consumer banking, our Innovation Labs, Global Digital Strategy, and more.