Dinsmore talks tech to MTV.

MTV Geek, a blog focused on comics, toys and tech on mtv.com, was a fitting, but unexpected news outlet covering the launch of Citi's new flagship branch in New York City's Union Square. Brad Dinsmore, Citi's head of retail banking in North America, answered a range of questions about the branch's new technologies, how they were inspired and how they came to life. He also briefed readers on other customer solutions being rolled out by Citi, including smartphone apps, Citi Text Banking, mobile payments stickers and customer service attention via Twitter. What's driving development is that "we need to let customers decide when, where and how they want to bank with us," Dinsmore explained. "This means ensuring that the right channel is always available to them."