January 11, 2012 01:00 PM
By Vanessa Colella, Citibank Head of North America Marketing
If you've taken note of the expansive aerial shots and stunning rock climbing maneuvers featured in Citi's latest ThankYou Card television commercial, you're not alone. The ad has generated quite a buzz among consumers and a range of media outlets, from blogs to national broadcasts. Below, view CNN's recent feature on the commercial.
We've received a lot of feedback on the commercial, starting with the question: was that a real climb? Indeed it was. It took place on a rock formation called "Ancient Art," part of the larger geological area known as Fisher Towers, located roughly 20 miles northeast of Moab, Utah. In fact, as far as experienced rock climbing goes, the climb featured in the commercial is not thought to be particularly difficult. (We won't tell that to the film crew that had to haul cameras, lights and other equipment to Fisher Towers on foot.) What did add to the challenge in this case was the nearby helicopter that filmed it. The noise and rotor wash introduced obstacles not exactly typical for an afternoon climb. Even under those conditions, our fearless climbers made it look easy.
The commercial promotes Citi's ThankYou credit card and related ThankYou Rewards program. It showcases some of the program's most valuable features, including how quickly one can amass rewards points and how easily they can be redeemed for almost anything. You can redeem them for things like merchandise, gift cards, movie tickets, electronics and travel getaways, for which there are no blackout dates. To learn more about the program, click here.
We want to hear from you. Let us know what you think of the commercial.