Citi Honduras: 50 Years of Supporting Clients, Colleagues and Communities

At Citi Honduras, we believe in perseverance. For the past 50 years, it has enabled us to achieve our goals by tirelessly serving our clients, advancing their interests and helping to connect them with the world. As I reflect on our 50th anniversary in this country, I'm reminded that this milestone is a clear example of how our constant curiosity and innovative approach to problem-solving has successfully turned ambition into achievement for our clients, colleagues and communities.

On October 1, 1965, Citi established its presence here by purchasing a majority stake in Banco de Honduras. During the financial crisis of the 1980s, many other multinational banks left the country, but Citi adapted our strategies and has continued to thrive here as we recover from the global downturn. As Citi Country Officer and General Manager of Citi Honduras for the past two years, I'm proud of the many innovative ways that we help our clients – 250 of the most important multinational institutions – do business and succeed both here and in markets elsewhere in Latin America and around the world. These organizations include the Multilateral Development Bank, public sector, textile industry, agribusiness, communication services, energy and the Correspondent Bank.

Our franchise has subsidiaries in Honduras' two largest cities: Tegucigalpa, the nation's capital and seat of government, situated on the center of the country, and San Pedro Sula, the nation's business and industrial center, located in the north, near the Atlantic coast.

One of our top priorities is to make the communities in which we operate a great place to live. Through the Citi Foundation, we allocate significant resources to support organizations that focus on the environment and on those less fortunate, and we encourage our employees and partners to get involved. Over the past 50 years, we've been privileged to work with many admired organizations across several critical areas, including financial education and entrepreneurship training for youth, business development, leadership skills training for women, and care and education for at-risk children.

Over the years, we've been able to create a unique bond with our clients, customers and individuals in the communities where we live and work. And over those years, they they've supported us and rallied around us, and we are grateful for their support.

While there is still much work to be done to fulfill our potential in the country, our success over the past 50 years gives us the confidence and energy to continue to grow, innovate – and persevere – into the next half century and beyond.