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PERSPECTIVES

Shopping smarter.

August 02, 2010
Kurt Weiss, Senior Vice President, Citi Cards

Today, more consumers are turning to their mobile devices to access information than ever before. In fact, according to comScore, the number of Americans who sought local information on their mobile devices grew 51 percent last year.

To help our customers make smart spending choices, we are introducing Citi Shopper, a new free "beta version" location-based mobile application that helps consumers in the U.S. shop for great deals quickly and conveniently using the latest mobile technology on the most popular smartphones. It's the information they want, where and when they want it.

Available at citishopper.citi.com, Citi Shopper delivers local offers and deals on products from electronics to apparel, compares prices, maps to nearby retailers, and reminds customers of offers and benefits specific to their Citi credit cards. Once installed on a mobile device, Citi Shopper searches inventory information for over two billion products to find offers at over a thousand retailers. You can also use the app to share finds with friends and family or contact participating retailers with just one click.

Citi Shopper is the latest example of how Citi is working to deliver cutting-edge mobile capabilities for our customers to enhance their everyday shopping experience, and help them better manage their money. We've also introduced MasterCard® PayPass™ mobile payment tags, available at paypass.citicards.com, which can be affixed to the back of mobile devices and used to make contactless payments at approximately 230,000 global merchants. And in early summer, Citi will roll out a PayPass locator application that searches and maps the nearest PayPass merchants. Shopping with PayPass is like having exact change wherever you go - except without the hassle of actually carrying cash.

At Citi Cards, we want to be there for our customers, providing information, payment options, products and services, wherever and however they choose. Citi Shopper and mobile payment tags are two powerful tools -- and examples -- of how we're striving every day to do just that.

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