Bundle is "Best in Show."

By Citi October 29, 2010 10:12 AM

Bundle, a social media, personal finance start-up nurtured at Citi, earned "Best in Show" honors at Finovate Fall 2010, a conference showcasing financial and banking technology innovation. Of 56 companies presenting new products, Bundle placed in the top seven based on audience votes.

Bundle.com is designed around tools and resources that help consumers manage their finances. A groundbreaking feature is Bundle's money comparison tool that enables users to track their spending and savings choices against those of peers. The site also includes "addictive infographics," as one reviewer described them, produced by Bundle's own editorial staff and contributors from MSN Money and Morningstar, who mine aggregated transactional and demographic data for interesting trends. Social media sharing functionality allows users to pass along insights via e-mail, Facebook and Twitter.

The site launched in January. Citi, Microsoft and Morningstar are investors and strategic business partners in the new venture.