Empowering Women Through Financial Education: Loreto's Story

For 10 years, I have had the privilege of leading the Banamex Financial Education program, called Saber Cuenta, which has allowed 7 million people of all ages and socioeconomic conditions to attend any of our 80 different programs and access any of the 200 training materials.

One training program that has been particularly impactful is the workshop Saber Decidir Cuenta Para el Bienestar de mi Familia, which is dedicated to helping women from low-income communities care for their families in a financially responsible way. The beneficiaries of this program show courage and determination, despite having few skills, and have achieved the following amazing results:

1. Spending Management Skills: The beneficiaries learn to detect superficial expenses, reduce unnecessary consumption, and spend only on needs that fit within the family budget. They are taught price comparison skills so that they know how to search for cheapest prices. After the program, they report better income management and an improved quality of life for their families.

2. Income Generation Initiatives: Participants strengthen their self-confidence and realize their potential for success. After these sessions, several businesses are born, some individually and some collectively among groups of women.

3. Development Saving Habits: Many participants don't have the ability or the interest to use financial products and services that promote saving. Thanks to the program, there have been significant steps in developing saving habits, with beneficiaries reported to be saving between 5% and 10% of their income.

On a whole, I believe my experience with the Banamex Financial Education program has shown the leadership and determination of women.. I continue to feel pride for these women, who remain strong and creative in the face of adversity. . Each day, they transform limitations into opportunities, showing the ability to survive, live and create opportunities for themselves and their families. Their example is an inspiration and a great motive to continue my work