A New Way to Bank Nationwide on Google Pay
By Anand Selva, CEO of U.S. Consumer Banking, Citi November 18, 2020 01:00 PM
Customers want an integrated experience where their relationship with money operates at the same speed as the rest of their lives. We want to empower them with an account that provides smart – very smart – financial services built from the ground up with financial wellness and mobile functionality at its core.
Today, we are excited to share a sneak preview of that work – the Citi Plex Account. To us, it will be more than a bank account. It will be a new way to bank nationwide on Google Pay.
Account opening is fast and frictionless. The account will offer functionality you would expect – add money, pay friends, view and manage your transactions, get real-time updates on payments, paychecks, refunds and more – as well as some unique rewards and cool features which we’ll reveal at launch next year.
With a user experience designed by Google, it will integrate seamlessly within Google Pay. There is nothing like it in the market.
The collaboration is the first of its kind in the U.S., bringing together Citi’s banking know-how with Google’s best-in-class user experiences and technology to drive a stream of new services and capabilities in our ecosystems. It aligns seamlessly with our strategy giving us a platform to drive significant scale in our Retail Bank. By unlocking the power of our respective ecosystems, we can deepen our existing relationships and serve a larger and new generation of customers. It is a mobile-first experience which suits our digitally-led, light physical growth strategy. And it enables us to build for the future with a suite of APIs and capabilities that can be repurposed with existing and net new partners.
Most importantly, we both put the customer at the center of what we do, design and deliver. We share a vision to make managing money simpler, smarter, more rewarding and more mobile than ever before. We both recognize that this is a vital moment for technology to be an enabler of a personal and intuitive experience and meaningfully empower and improve people’s relationship with their money.
We are excited about the possibilities this collaboration creates for our clients and feel a tremendous sense of pride in helping to create a truly new and unique way to bank nationwide.
Starting today, Google is launching a waitlist for consumers to sign-up for the Citi Plex Account in the Google Pay app, available on Google Play or the App Store. We look forward to sharing updates in the months ahead.