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By Diane Ryan, Citibank Southeast Division Manager December 19, 2014 10:00 AMMiami is one of Citi's most important U.S. markets, and we are stepping up our engagement with the growing Miami community through a series of initiatives that prioritize quality of life and increase our visibility throughout the city. Each unique experience offers a new way for Citi to be a part of people's everyday lives.In early October, Citi was proud to announce its title sponsorship of the enormously popular Miami Beach bike share program and a major expansion of the program to Downtown Miami and Coconut Grove. The expansion builds on the success of the current program, which launched in 2011 with 1,000 bikes at 100 stations throughout Miami Beach and will feature a total of 1,750 bikes at 170 stations. Citi will be title sponsor of the program for at least five years, and DECOBIKE will continue as the program operator.
By Albert Asseraf, Vice President of Strategy, Research and Marketing at JCDecaux July 22, 2013 03:10 PM
Note: This is part of a series featuring 2012 FT/Citi Ingenuity Award winners. Vélib' won in the infrastructure category.
Vélib' is the world's third-largest bike-sharing program, the largest outside of China, offering a way to experience the "City of Light" on two wheels. Launched in Paris in 2007, Vélib' is now widely regarded not just as a business success, but also as a social phenomenon and is credited with inspiring other major European cities to start their own bike-shares.
However, the bike-sharing concept is not new. JCDecaux, the company behind Vélib', first inaugurated the self-service bicycle rental system in Vienna in 2003, it was followed by several other European self-service bike projects before Vélib' launched six years ago. Our service is now widely spread, with bikes available in Dublin, Seville, Brussels, and even as far as Toyama in Japan.