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By Albert Asseraf, Vice President of Strategy, Research and Marketing at JCDecaux July 22, 2013 03:10 PM
Note: This is part of a series featuring 2012 FT/Citi Ingenuity Award winners. Vélib' won in the infrastructure category.
Vélib' is the world's third-largest bike-sharing program, the largest outside of China, offering a way to experience the "City of Light" on two wheels. Launched in Paris in 2007, Vélib' is now widely regarded not just as a business success, but also as a social phenomenon and is credited with inspiring other major European cities to start their own bike-shares.
However, the bike-sharing concept is not new. JCDecaux, the company behind Vélib', first inaugurated the self-service bicycle rental system in Vienna in 2003, it was followed by several other European self-service bike projects before Vélib' launched six years ago. Our service is now widely spread, with bikes available in Dublin, Seville, Brussels, and even as far as Toyama in Japan.